In the first article in this series, I discussed the importance of starting and ending with why, and how a fit-for-purpose strategy can help deliver a meaningful contribution to knowledge. This, even as the odds of research projects may lead one off the beaten-track and into the great wilderness of the 'Unplanned'. The capacity to manage conflict and information overload are equally important to deliver an engaging literature review or state-of-the-art – for researchers and industry professionals alike. Does conflict sound bad enough? Actually, it gets worse in the section after.